Rideshare drivers face significant accident liability that personal auto insurance does not fully cover. While Uber and Lyft provide some coverage during active trips, gaps exist during the waiting and en-route-to-pickup phases. An LLC separates your personal assets from your rideshare business and allows you to deduct vehicle expenses, mileage, and insurance costs more effectively. Pueblo is home to ~7K businesses and has a population of 112K, making it a thriving market for uber drivers. Forming your LLC in CO provides personal asset protection and positions your uber drivers business for growth in the Pueblo metro area.