Consultants provide expert advice that clients rely on for critical business decisions. If your recommendation leads to a financial loss, you could face a lawsuit. An LLC shields your personal assets from these professional liability claims while also giving you the ability to elect S-Corp taxation to reduce self-employment taxes. Madison is home to ~22K businesses and has a population of 269K, making it a thriving market for consultants. Forming your LLC in WI provides personal asset protection and positions your consultants business for growth in the Madison metro area.