LLC Name Rules: Amazon Sellers LLC in Delaware (2026)

Amazon sellers face unique risks including product liability lawsuits from defective items, intellectual property infringement claims, and account suspensions. An LLC separates your personal finances from your e-commerce business, and Amazon itself recommends sellers operate as a registered business entity rather than as sole proprietors. In Delaware, amazon sellers face additional considerations including state-specific franchise taxes, license requirements, and compliance obligations that make getting your LLC structure right from the start even more important.

• Required LLC name designators by state
• Prohibited and restricted words
• Checking name availability with the Secretary of State
• Reserving a name before filing
• Using a DBA to operate under a different name
• Trademark clearance vs. state name availability
• Name change after formation: Articles of Amendment

Note: Franchise tax varies by authorized shares; $300 is the LLC annual tax

• Product liability lawsuits from defective or unsafe items
• Trademark or patent infringement claims from competitors
• Customer injury claims from products sold on the platform
• Account suspension leaving you liable for unfulfilled orders